Professional Background


Freelance Creative professional with 15 years experience in content creation, strategy and video production. A professional storyteller, expert interviewer and creative writer covering entertainment and pop culture. Energetic, curious, and resourceful leader with a focus on short form video, branded content, and creative copywriting.

SKILLS: Short and long form video, branded content, script writing, creative briefs,
conducting interviews, event coverage that includes: SXSW, Comic‐Con, Emmy’s, Oscars,
CES, E3, movie premieres, film junkets), live television, breaking news and talk show.
Creative development for film, TV studios and production companies.



Write and strategize creative copy and produce video content for brands and production companies in New York City.

E! NetworksField produce, write and create content for Fashion Week, movie, television and celebrity events for both broadcast and online.

SAM BROCATO SALON and product company SOHOKicking off and developing a social strategy and content for both Sam Brocato the veteran business owner as well as his salon.

BEST BUY INC., Minneapolis, MN     2009-2013

Senior Story Producer, 2010 – 2013

Led entertainment strategy, curated and created content for the company’s growing ad supported media network.

Oversaw, influenced and created entertainment content that increased ad revenue and garnered visibility for Best Buy from a marketing perspective and brand visibility.

Effectively managed relationship with key entertainment agency partner resulting in the development of unique content opportunities that augmented the brand. 

Led the expansion of entertainment content for the media network into online and social media channels, garnering more exposure for the brand. 

Writer, Producer, Director, 2009-2010
Created, wrote, produced and directed custom video content for the company’s ad supported media network.

Recruited from Los Angeles to launch and create content for this major retailer’s first ad supported media network, allowing the company to profit from original programming in it’s owned channels; both in store, online and social media.

Developed and oversaw the entertainment programming and implemented editorial priorities that lead to ad sales and paid for the production.

 Uniquely positioned as the only entertainment expert; supervised production.

Writer, Producer    2008-2009

Wrote and produced video segments for Access Hollywood and Hollywood Green.

Created and contributed video content for the first season of Access Hollywood’s original series, Hollywood Green, for the Discovery Channel.

Interviewed celebrities on red carpets and at events, wrote scripts and supervised edits with tight daily deadlines.

TV GUIDE NETWORK, Los Angeles, CA 2006-2008

Senior Producer, 2007 – 2008

Led the editorial team to create entertainment video content for Hollywood 411, a daily entertainment news show, hosted by Chris Harrison.

Wrote, produced and directed video content for daily and breaking news show.

Managed a team of associate producers and production assistants to successfully produce over 500

Acted as supervising producer on an ongoing and regular basis.  Organized talent, guests, experts and
produced live talk segments.

Writer, Producer, 2006-2007

Wrote, produced and directed entertainment video content for daily and weekly shows for the TV Guide Network.

Contributed to the launch of several shows, planned editorial, wrote and produced.

Wrote, produced and directed video segments in the field, on location and in studio.

Recruited to cover breaking news and consistently delivered against tight and deadlines.

HYPNOTIC, Santa Monica, CA 2003-2005

Creative Executive

Contributed to the development and production of new ideas for film and television.

Generated feedback and creative direction for scripts, creative briefs and treatments.

Executed and coordinated script and pitch submissions, competitive development reports, staffing
charts, writer, director and talent lists.

 Coordinated acquisition of short films for distribution and branded content.

NEWLINE CINEMA, Los Angeles, CA 2001-2003

Creative Development Coordinator

Coordinated and organized the executive team to develop and produce new ideas for film and television.

Contributed script and rough‐cut notes to the development team on all current shows and pilots. 
Provided coverage on incoming submissions.

Created and coordinated  writer and director databases. Identified trends, properties, writers and 
producers for scripted and reality development.

E! NETWORKS, Los Angeles, CA 1999-2001

Writer, Producer

Wrote, researched, and produced the E! True Hollywood Story for E! Networks.  

Interviewed celebrities and experts, wrote, produced, post produced and delivered segments for this one-hour show.

 Recruited celebrities and experts to participate and interview for this one-hour show.


Bachelor of Arts, Communications and Journalism

 University of Texas, Dallas, TX

Copywriting – Mediabistro New York, NY
Groundlings – Los Angeles

Warner Bros. Comedy Writing Program – Burbank, CA